"Washed soft and perfectly broken in, this vintage Kent State sweatshirt is cut in a loose, slouchy fit. Excellent vintage condition. We only have one, so get it or regret it!"
Urban Outfitters Features “Vintage” Red-Stained Kent State Sweatshirt (x)
Recently, Urban Outfitters began selling a “vintage” Kent State sweatshirt on their website. The sweatshirt featured the Kent State logo on the front, and holes and red stains on the right shoulder.
On May 4, 1970, an Army Guard National Unit fired on students protesting the Vietnam, killing 4 students and wounding 9 others on the Ohio campus. (x)
On September 15 at 2:15 am ET, the website reported that the sweatshirt is sold out. On the same day at 10:13 am ET (x/x), Urban Outfitters publicly “apologized” on Twitter saying,
"Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset."
Just 46 minutes later at 10:59 am ET, Kent State issued the following statement regarding Urban Outfitter’s sweatshirt,
May 4, 1970, was a watershed moment for the country and especially the Kent State family. We lost four students that day while nine others were wounded and countless others were changed forever.
We take great offense to a company using our pain for their publicity and profit. This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.
We invite the leaders of this company as well as anyone who invested in this item to tour our May 4 Visitors Center, which opened two years ago, to gain perspective on what happened 44 years ago and apply its meaning to the future.